The 2014 agenda for Innovate Carolina
Introductions, Conference goals, agenda for the day
Jeffrey Phillips, Conference Chair
Keith Sawyer, Author Zig Zag: The Surprising Path to Greater Creativity and Morgan Distinguished Professor in Educational Innovations, UNC Chapel Hill
Parallel training session 1
Track A: Market Research Strategy and Planning
Riley Kirby/Magellan IMR
Topic: “5 Keys to Doing Market Research Right”
Track B: Leading Innovation Teams
Doug Powell/Leap Insights
Topic and speaker details coming soon
Parallel training session 2
Track A: Intellectual Property Strategy for Product Development
Barry Brager, Perception Partners
Track B: Portfolio Management
Topic and speaker details coming soon
1:00 – 2:00 pm
Parallel training session 3
Track A: Trends/Futures
Garry Golden, Futurethink
Join academically trained Futurist Garry Golden of futurethink in learning how to apply strategic foresight to trends effecting your products, business, industry, and/or function. Participants learn practical foresight tools and explore their application to both core businesses and new growth markets for product design and beyond. This presentation begins by surfacing and challenging key assumptions about growth opportunities and new competitive threats associated with emerging trends. Some trends covered in this experiential innovation session, supported by additional examples and interactive questions, can be used to ignite new ideas and ways of thinking. Participants will learn about ingredients of disruptive scenarios shaped by possible business news events. This presentation includes examples from various industries, case studies to aid creative thinking, and tips for imagining transformative implications for you and your products.
Track B: Product Development Processes
Joe Drury, Kalypso
PLM Strategy is more than just selecting a technology – it is knowing your destination before you start the journey. It requires a comprehensive understanding of business processes, organizational structures, product development strategies, and people needed to make your business work. To achieve the business benefits of PLM, you need a well-defined strategy and roadmap. This session will cover best practices for PLM strategy, people, process and technology selection.
2:30 – 3:30 pm
Parallel training session 4
Track A: From Reality to Requirements: Designing People-Centered Solutions
David Phillips, Faster Glass Consulting
What do the soundtrack from Frozen, suburban driving habits, and tree swings have to do with new product development? In an engaging workshop, we will connect the dots between these topics and explore how they can inform our efforts to design solutions that meet the real needs of real people. We will also discuss the pros and cons of an accelerated design approach that uses rapid prototyping to define requirements, instead of the more traditional requirements-to-prototypes workflow.
Track B: The Profound Value Proposition of Product Line Roadmapping
Paul O’Connor, Founder & Managing Director, The Adept Group
Several factors are now aligning to enable organizations to finally be in a position to realize the full benefits of this critical practice – product line roadmapping. The result will be that over the next five to ten years we will see company after company try to out-pace their competitors as they ramp up their roadmapping capabilities. Roadmapping, particularly product line roadmapping, will have profound impact on product management and product development. In his presentation, Paul O’Connor will answer these questions:
- Why product line roadmapping?
- Where does it fit (within the full architecture of new product development processes)?
- How can it profoundly benefit your organization?
- What are the steps you can take to implement this critical practice?
3:45 – 4:30 pm
Recognition of Student Awards Competition winners